When Worlds Collide: Photography & Video Meet CGI

We recently shot a commercial with Wyse Advertising for GE Lighting utilizing their spokesperson Brice Cooper of HGTV’s Design on a Dime.  The spot for GE CFL Lamps was shot here in studio on two room-sets we constructed and decked out to reflect the 1960’s and 1980’s.  These were photographed as conventional still photographs.  The third set was an ultra-modern set that required some props and wall surfaces that just didn’t exist, so our solution was to create it in CGI.

We first matched the angle, perspective and lighting to the rooms in studio to create seamless transitions between the real sets and the CGI room, All of the room surfaces, and props were created in CG.   Brice was videotaped on a green screen and then all the assembly work was done by Garage Creative (www.garagecreativestudios.com)

The result of our creative problem solving in three different mediums can be seen below!