Posts tagged Planning
Case Study: Smith's Ice Cream

"We’ve always trusted the quality of work that TRG delivers on photography projects. We were looking for something unique with this packaging project to capture our vision for the brand position, which is ‘Tradition that you can taste.’ There are some packages that you’ll see where the food doesn’t feel very natural, where it seems forced, fake, or artificial. We didn’t want the SMITH's ice cream to be made from fondant or mashed potatoes or anything; we wanted the real ice cream. We wanted to capture it with that little bit of melt or drip to give it this appetite appeal and we knew that we could trust TRG to deliver on that."

Jeff Monter, Principal of Creative Services at Innis Maggiore Group, Inc

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7 Things You Should Prepare to Make Your Video Shoot Rock

In the recent past, we’ve covered the steps that it takes in order to ensure we have a successful location shoot, we’ve outlined in detail just what goes into managing a project, and we’ve defined who you will see working on set during your photography or video shoot. But what we have yet to touch upon is the pre-PRE step of what our clients can prepare to help initially plan out all of the magic that will take place once the project gets under way. Here are the 7 things you can prepare to make sure your vision comes to life!

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Pre-Production: Laying the Project Groundwork

By definition, pre-production is anything that happens before the day of a shoot. And if you do it right, your shoot day should go very smoothly. Pre-production meetings are the meetings where all of your planning is accomplished. They may not be as lengthy as the Papal conclave, but there is a lot of subject matter to cover. They are an imperative part of the entire project so that you can make sure you get everything you need or want out of the images.

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