I've always been a person with a desire to solve problems for clients. Growing up with a passion for storytelling, I thought I would be a History Teacher. Instead, I took my skills and majored in Marketing and Human Resources in college and the rest is 'history'! My career has included working on the client and agency side solving problems and using storytelling as a way to generate positive solutions. I have worked in an executive role as a client at Dominion East Ohio Gas, Summa Health System, and Mercy Health. Throughout my career, I have had the opportunity to work with the TRG team to develop creative solutions. I knew I could count on TRG to work with me to develop customer-focused solutions and they are truly one of the most service-oriented organizations I have partnered with in my 30 years in the marketing and communications industry. Now, I have the chance to work for TRG and continue to tell the story to our current clients and the next generation of partners. For a history buff like me, there is no better opportunity to build the TRG story.
I sit on the Revere Schools Board of Education; I coach youth soccer, and for more than 10 years have taken part in the annual Summer of Lisa.
Favorite Cleveland Hangout
Being from Akron, my wife Gigi and I always enjoy coming up to Cleveland to hang out. You can find us checking out the West Side Market, Town Hall, Peterson Nuts, going down to the Flats or over to Mama Santa's in Little Italy. We are huge sports fans and love watching the Cavs, Indians, and Browns or catching a show at Playhouse Square and then we're off to the museums at University Circle. Cleveland is amazing and being a part of it is so much fun.
Favorite Project You've Worked On
Working on a project for the opening of the new Genesis Hospital was so exciting. The client was looking for a way to differentiate itself from their competition. Senior Management had revealed that they traveled the United States benchmarking the best ideas in healthcare and bring them back to their own newly renovated facility. And, they wanted to reignite pride in their employees. It challenged us to create messaging and a television commercial that told the Genesis story: that nothing but the best care, technology, and facilities were going to be offered to our patients. This particular project challenged us to see how far we could push the client and ourselves to create a memorable television commercial. We partnered with the Cleveland Hopkins Airport and United Airlines to create a: 30 commercial that used Genesis' clinical staff as talent. In the end, TRG along with our creative team was able to amaze, inform and inspire the larger community about why they should seek care at Genesis and helped move the organization to a leadership position within their region.