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Why a Studio Shoot Might be the Best Choice for Your Next Project

In today’s content-driven world, choosing the right setting is one of the most crucial decisions for bringing a vision to life. At TRG, we know the importance of a versatile and controlled environment in crafting the perfect shot, and we’ve designed our 160,000 sq. ft. studio to maximize that potential. With the infrastructure to replicate the authenticity and grandeur of real locations—including custom architectural features like vaulted ceilings, natural wood beams, wainscoting, and detailed moldings, as well as large, open spaces—our studio provides the perfect backdrop for any project. Combined with our extensive prop collection and forthcoming virtual production wall, we’re committed to offering a unique studio experience that makes creative control, flexibility, and logistical ease a reality. Here’s why working in a studio can be a game-changer for your project.

 

CONTROLLED ENVIRONMENT FOR LIGHTING AND SETUP

One of the biggest challenges of on-location shoots is lighting, especially when dealing with multiple floors or varying natural light conditions throughout the day. In a two-story house, for instance, additional lighting and/or gear is often necessary to achieve consistent results across all spaces. Studio shooting eliminates this challenge, providing a fully customizable lighting environment where every detail can be controlled. No matter the time of day, we can maintain the same high-quality lighting, saving time and allowing for uninterrupted shooting.

 

EFFICIENT LOGISTICS AND COST MANAGEMENT

On-location shoots can be logistically complex and time-consuming. From scouting for the perfect spot to modifying the location to meet client specifications—such as painting walls, moving furniture, and setting up props—every step adds to both time and cost. Additionally, there’s the challenge of undoing all these changes post-shoot, making setup and teardown a labor-intensive process. Our studio offers a streamlined alternative, equipped with delivery bays, 30,000 sq. ft. of dry storage space, and a dedicated team of four production assistants to facilitate every logistical need. With ample storage, organized prop rooms, and adaptable sets, we’re able to seamlessly transition from one setup to the next, keeping the project on schedule and within budget.

ACCESS TO A WIDE VARIETY OF SETS AND PROPS UNDER ONE ROOF

When working on-location, finding diverse backgrounds within proximity can be nearly impossible. Even with access to multiple homes or buildings, there’s usually limited variation in architectural style or layout. In our studio, we’ve curated a variety of semi-customizable sets that allow for diverse looks without the need to change physical locations. Our two-story prop room holds a vast selection of furniture, lighting, and decor, giving you everything needed to achieve the ideal look—all under one roof.

 

STREAMLINED WORKFLOW AND FASTER TURNAROUND TIMES

Shooting in a studio doesn’t just give creative control—it also speeds up production by eliminating external factors like weather or location constraints. With our dedicated spaces, every aspect of your project can be organized and completed efficiently, resulting in faster turnaround times and better budget management. This efficiency is only amplified with the addition of our virtual production wall, which will allow for even more background variety without the need for physical set changes.

THE FUTURE OF FLEXIBLE BACKGROUNDS: VIRTUAL PRODUCTION WALL

While the benefits of a controlled studio environment are already substantial, our new virtual production wall will take project flexibility to a new level. This technology lets us simulate a variety of backgrounds in real-time, offering a world of creative options without leaving the studio. Whether you need a cityscape, beach, or mountainous terrain, we can adapt our backgrounds quickly, giving your project a dynamic edge with virtually limitless possibilities.

CONCLUSION

Choosing a studio for your project isn’t just about convenience; it’s about leveraging a space that offers unparalleled creative freedom, logistical efficiency, and budget-friendly solutions. At TRG, our team of experts is here to provide guidance and support every step of the way. From versatile, well-equipped sets to a soon-to-be-unveiled virtual production wall, we’re committed to transforming your vision into a remarkable reality—all within the convenience of our state-of-the-art studio.

Interested in working with us? Contact us to see how we can turn your creative dreams into reality. 

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