Script vs. Outline: Which is Better for My Video Project?
The original draft for video projects can come in all shapes and sizes. Find out how your initial script or outline impacts your business' video.
Case Study: Smith's Ice Cream
"We’ve always trusted the quality of work that TRG delivers on photography projects. We were looking for something unique with this packaging project to capture our vision for the brand position, which is ‘Tradition that you can taste.’ There are some packages that you’ll see where the food doesn’t feel very natural, where it seems forced, fake, or artificial. We didn’t want the SMITH's ice cream to be made from fondant or mashed potatoes or anything; we wanted the real ice cream. We wanted to capture it with that little bit of melt or drip to give it this appetite appeal and we knew that we could trust TRG to deliver on that."
Jeff Monter, Principal of Creative Services at Innis Maggiore Group, Inc
The Five Steps for Multimedia Project Management Success
Multimedia projects are hard work. Even the most talented professionals can't just wing a project and expect great results. Clients deserve a proper plan and project structure. They pay good money for photography, videos, and every other multimedia service, so it's critical that their project in in good hands.
Every project needs to be properly managed. That's why TRG Multimedia commits to a series of steps to help us ensure that your projects are a success from beginning to end. With our five-step plan, our Cleveland multimedia studio can handle everything from local photography projects to video production for national clients. No matter the size and scope of a project, it all starts with these five steps.
7 Things You Should Prepare to Make Your Video Shoot Rock
In the recent past, we’ve covered the steps that it takes in order to ensure we have a successful location shoot, we’ve outlined in detail just what goes into managing a project, and we’ve defined who you will see working on set during your photography or video shoot. But what we have yet to touch upon is the pre-PRE step of what our clients can prepare to help initially plan out all of the magic that will take place once the project gets under way. Here are the 7 things you can prepare to make sure your vision comes to life!
Pre-Production: Laying the Project Groundwork
By definition, pre-production is anything that happens before the day of a shoot. And if you do it right, your shoot day should go very smoothly. Pre-production meetings are the meetings where all of your planning is accomplished. They may not be as lengthy as the Papal conclave, but there is a lot of subject matter to cover. They are an imperative part of the entire project so that you can make sure you get everything you need or want out of the images.