CATEGORY: DESIGN
How Commercial Set Design Balances Creative Vision, Camera Requirements, and Storytelling
Why the Best Commercial Sets Aren't Always the Most Realistic
Commercial sets aren't always designed to function like real spaces. Discover how set designers use camera angles, architectural details, and creative collaboration to build environments that tell better stories through photography and video.
Planning a commercial shoot? Explore 5 key considerations for custom set design and construction, from budgets and timelines to camera requirements.
5 Things to Consider Before Building a Set for Commercial Production
Building a custom set takes more than a great creative concept. From budgets and construction timelines to camera angles and equipment requirements, here's what brands and agencies should consider before bringing a commercial set to life.
Meet Gwendolyn First, TRG’s Set Designer Who Makes the Vision Real
From dream boards to daily site visits, Gwendolyn First breaks down what it really takes to design a set that works. In this Q&A, she shares her process, how she balances creativity with constraints, and why every detail matters.
Spring Refresh: Unique Interior Trends Making Waves in 2024
As the first quarter of the year closes, the sun begins to linger a little longer in the sky, the flowers bloom, and our set designers and art directors watch trends blossom.
What Goes Into an Art Director's Moodboard?
The mood board is a go-to tool for designers in many industries. Find out what it takes to create a mood board for photo, video, and CGI projects.
Project Spotlight: Past History and Combined Services Help Kirby Get More Content at Efficient Cost
Kirby needed a lot of new content to launch their new ecommerce website. Learn how TRG combined our services and past work with Kirby to save them money.
CGI Rooms Need Stylists Too
From watching home renovation shows on TV, everyone knows how important it is to have an excellent designer style a room perfectly. The design team at TRG creates beautiful physical spaces in our studio daily as they work and re-work our sets to fit our client's needs. However, some commercial photo and video projects must be created in a virtual environment. For these rooms, built entirely in a CGI world, the input and creativity of the stylist are just as important.
There's a Science Behind Good Design
Like most things in life, there is a bit of science behind good design. The art directors and set stylists at TRG apply fundamental rules of composition to every project. Following these principles with a keen artistic eye ensures that an image will be visually pleasing.
Props to the Design Team
A set would just be a few boring walls if it weren't for the props. Think about your favorite room in your home and the big and little pieces you've added to it over time. It's these elements that make an empty room into a welcoming space.