NEWS
When AI Slop Is Everywhere, Human-Made Content Is the Luxury.
AI is changing content production, but human creativity still matters. Here’s how brands can use AI efficiently while protecting taste, craft, and visual strategy.
AI Isn’t Replacing Production. It’s Redefining It.
Coca-Cola's "Holidays Are Coming": What an All-AI Ad Really Says About Production
Coca-Cola’s latest “Holidays Are Coming” ad was created entirely with AI. No sets, no actors, no traditional crew. While the tools have changed, the creative process hasn’t disappeared; it’s evolved. This piece explores how Coca-Cola’s all-AI campaign reflects a broader shift in production and why, at TRG, we see AI not as a replacement for human creativity but as a powerful tool that enhances it.
Meet Gwendolyn First, TRG’s Set Designer Who Makes the Vision Real
From dream boards to daily site visits, Gwendolyn First breaks down what it really takes to design a set that works. In this Q&A, she shares her process, how she balances creativity with constraints, and why every detail matters.
Pivoting with Purpose: Helping Brands Navigate Tariffs, Tight Budgets & Uncertainty
See how brands are pivoting in response to tariffs and budget cuts, and how TRG helps them adapt through smart creative, modular content, and strategy.
Inside the Virtual Frontier: A Conversation with TRG’s Virtual Production Supervisor, Tyler Spicher
Step inside TRG Multimedia’s cutting-edge Virtual Production Studio with Tyler Spicher, our new Virtual Production Supervisor. Learn how virtual production is transforming content creation through real-time CGI, Unreal Engine, and immersive LED environments.
Strengthening Connections: How TRG Multimedia Helps Brands Build Valuable Partnerships
We know that great partnerships are the backbone of successful brands. Beyond offering top-notch creative services, we’re here to be your go-to connection hub. We help brands build meaningful relationships that can take projects from good to unforgettable.