NEWS

Integrated production isn’t about using every tool available. It’s about understanding a brand’s goals, content needs and challenges, then building the right combination of photography, video, CGI, virtual production and post-production around the work.

AI is fundamentally reshaping marketing, from search and content creation to customer journeys and brand discovery. As content becomes easier to create and AI plays a bigger role in how people make decisions, simply producing more isn’t enough. The brands that stand out will be the ones that pair new technology with strong ideas, original creative, human storytelling, and a clear point of view.

Nearly two years before Buddy hit theaters, Casper Kelly brought his wonderfully weird vision to Cleveland. From nostalgic ’90s-inspired sets to psychedelic virtual environments, see why Northeast Ohio, TRG, and its original filmmaking arm, Substance, became a natural home for bringing Buddy to life.

See how virtual production can help streamline commercial shoots by reducing location changes, bringing creative decisions forward, and making it easier to capture more content within a single production.

Why understanding your audience is the first step toward creating content that connects.

Somewhere along the way, we’ve convinced ourselves that creativity only happens when we sit still, focus harder, and get serious. But I’ve found the opposite is often true.

Cleveland has always had storytellers. Now it has the infrastructure, talent, and momentum to make original films happen here. Here's why more filmmakers are looking to the Midwest.