NEWS
Why authentic storytelling and a distinct brand voice matter more in an AI-driven advertising landscape.
AI Fatigue Is Coming. Here's What Brands Should Do About It.
AI is making content faster and cheaper to produce. But as more brands adopt the same tools, standing out could become harder. Adam Wilde predicts that AI fatigue could push consumers toward more meaningful brand experiences, from experiential marketing to original YouTube series. The opportunity isn't simply to create more content. It's to create something worth paying attention to. For brands, that means developing a distinct voice, investing in storytelling, and giving audiences a reason to come back.
How smarter planning and integrated creative services help brands maximize their production investments.
One Shoot, More Content: Why Commercial Production Is Changing
Commercial production has evolved from creating individual campaign assets to developing content for multiple platforms simultaneously. TRG CEO Adam Wilde explains how integrated production, thoughtful planning, and connected creative teams help brands maximize their investments while maintaining quality and consistency.
From creative style to chemistry on set, choosing a director is about more than finding someone whose work you love.
A Great Reel Isn't Enough: What Really Makes the Right Commercial Director?
Choosing a commercial director involves more than reviewing past work. TRG National Account Director Bill Mann shares why creative specialization, communication, collaboration, and personal relationships are essential to finding the right fit for a production.
From experiential marketing to branded entertainment, here's how we think brands will need to rethink their approach to content, creativity, and connection in 2027.
5 Marketing Predictions for 2027: Less Selling, More Connecting
What does the future of marketing look like in 2027? TRG Multimedia's Marketing Coordinator, Lylah Wolff, shares five predictions for the year ahead, from the rise of experiential marketing and entertainment-driven content to AI's evolving role in production, changing social media habits, and the decline of traditional campaign rollouts.
A conversation with National Account Director Bill Mann about creative partnerships, finding the right fit, and why great production starts with great relationships.
The Right Director for the Right Project: Inside TRG's Creative Network
TRG's creative capabilities extend beyond its in-house team. National Account Director Bill Mann shares how the company builds relationships with commercial directors across the country and connects brands and agencies with the right talent for their projects.
How Commercial Set Design Balances Creative Vision, Camera Requirements, and Storytelling
Why the Best Commercial Sets Aren't Always the Most Realistic
Commercial sets aren't always designed to function like real spaces. Discover how set designers use camera angles, architectural details, and creative collaboration to build environments that tell better stories through photography and video.
Planning a commercial shoot? Explore 5 key considerations for custom set design and construction, from budgets and timelines to camera requirements.
5 Things to Consider Before Building a Set for Commercial Production
Building a custom set takes more than a great creative concept. From budgets and construction timelines to camera angles and equipment requirements, here's what brands and agencies should consider before bringing a commercial set to life.
Your product might not exist yet. Your marketing assets can.
How Brands Create Product Imagery Before the Product Exists
Marketing doesn't always have the luxury of waiting for a finished product. See how brands can use CAD files and CGI product visualization to create photorealistic PDP, packaging and lifestyle imagery while products are still in development.
Why the smartest production approach isn’t always a photoshoot.
When Should Brands Use CGI Instead of Photography?
CGI and photography both have a place in commercial production, but some projects are better suited for a digital approach. Learn when CGI makes the most sense, from launching products before physical samples exist to creating hundreds of assets, finishes and variations at scale.