NEWS
![light bulb](/media/2e3jnhay/screenshotplus2023-01-25plusatplus209.jpg?width=61&height=84)
Project Spotlight: TRG Makes Current's New Light Brands Shine with Dynamic CGI Sizzle Reel
Current wanted a sensational sizzle reel to showcase their two new brands. Find out how TRG turned a challenging concept into a sleek CGI animation.
![Woman holding jewelry](/media/jthfjh3j/fashion_styles_4_0356.jpg?width=75&height=75)
Commercial Photographers vs. Cinematographers: What’s the Difference?
Photographers and cinematographers capture stunning visuals, but what’s the difference between the two? Find out how each role impacts your multimedia projects.
![Dining room](/media/ssrnvyvc/diningplusroom-lecelles-82390pn-wide-day.jpg?width=150&height=112)
CGI Rooms Need Stylists Too
From watching home renovation shows on TV, everyone knows how important it is to have an excellent designer style a room perfectly. The design team at TRG creates beautiful physical spaces in our studio daily as they work and re-work our sets to fit our client's needs. However, some commercial photo and video projects must be created in a virtual environment. For these rooms, built entirely in a CGI world, the input and creativity of the stylist are just as important.
![Project Spotlight: TRG Makes Massive Halloween Project Frighteningly Simple for Lowe’s](/media/qmolmlyt/happyhalloween.jpeg?width=75&height=100)
Project Spotlight: TRG Makes Massive Halloween Project Frighteningly Simple for Lowe’s
10 days, five off-site locations, nearly 1,000 Halloween decorations. Learn how TRG streamlined a massive photography project for Lowe’s.
![Tyson 1672](/media/wbkedjlv/tyson_1672.jpg?width=75&height=76)
Animal Talent: Dog Casting Tips and Best Practices
Ready to cast a dog for your brand’s next photo or video project? Learn more about casting dogs and best practices regarding amateur and professional dogs.
![Grayroom](/media/simk5hlk/grayroom.jpg?width=110&height=61)
The CGI Process: From Concept to Render
It takes several steps to take an initial concept and turn it into a fully rendered CGI image or animation. Find out what it takes to create CGI assets.
![Project Spotlight: Using CGI to Turn Moen’s Online Product Showcase into a Virtual Reality](/media/aa3nsk4c/showcasesnip.jpg?width=150&height=74)
Project Spotlight: Using CGI to Turn Moen’s Online Product Showcase into a Virtual Reality
Moen wanted to create a stunning, digital showcase for both CES and KBIS. Learn how TRG delivered impressive virtual, CGI showcases on a tight deadline.
![Entry Wide](/media/qeips0a2/cotm_june2022_entry_wide.jpg?width=100&height=75)
Design That Tells A Story
Designing a space that looks and feels authentic is a critical part of the work done by our Art Directors and Stylists. Whether working on a physical set for a commercial photo or video shoot or a virtual one for a CGI project, TRG’s designers approach the task of creating each environment by imagining a story about the people who would inhabit it.
![Single Chair on Carpet with Painting, Vase, and Bookcase](/media/0cifgrae/jancotm_vignette4264plusafter.jpg?width=100&height=75)
What Is Post-Production for Photography and Video?
Post-production is the end of a creative journey for commercial photos and videos. Find out what it takes to turn raw assets into finished visuals.