CATEGORY: CGI
Why the smartest production approach isn’t always a photoshoot.
When Should Brands Use CGI Instead of Photography?
CGI and photography both have a place in commercial production, but some projects are better suited for a digital approach. Learn when CGI makes the most sense, from launching products before physical samples exist to creating hundreds of assets, finishes and variations at scale.
Project Spotlight: Past History and Combined Services Help Kirby Get More Content at Efficient Cost
Kirby needed a lot of new content to launch their new ecommerce website. Learn how TRG combined our services and past work with Kirby to save them money.
GETTING STARTED WITH COMPUTER GENERATED IMAGERY (CGI)
When it comes to a CGI project, the pre-production is one of the most important parts. It’ll take a huge chunk of your time and your budget if you decide to make changes in the final hour. Rendering takes time, and re-rendering takes even more time, and re-re-rendering takes even more time, and ... well, you get the picture.
Project Spotlight: TRG Makes Current's New Light Brands Shine with Dynamic CGI Sizzle Reel
Current wanted a sensational sizzle reel to showcase their two new brands. Find out how TRG turned a challenging concept into a sleek CGI animation.
CGI Rooms Need Stylists Too
From watching home renovation shows on TV, everyone knows how important it is to have an excellent designer style a room perfectly. The design team at TRG creates beautiful physical spaces in our studio daily as they work and re-work our sets to fit our client's needs. However, some commercial photo and video projects must be created in a virtual environment. For these rooms, built entirely in a CGI world, the input and creativity of the stylist are just as important.
The CGI Process: From Concept to Render
It takes several steps to take an initial concept and turn it into a fully rendered CGI image or animation. Find out what it takes to create CGI assets.
Project Spotlight: Using CGI to Turn Moen’s Online Product Showcase into a Virtual Reality
Moen wanted to create a stunning, digital showcase for both CES and KBIS. Learn how TRG delivered impressive virtual, CGI showcases on a tight deadline.
Seasonal Photo and Video Shoots: 5 Ways to Setup Your Holiday Assets for Success
Stunning photo and video assets are essential for the holidays. Find out what you can do to avoid potential challenges for your business’ holiday assets.
Six Pros of Using CGI for Your Business
Sometimes CGI is just what your business needs. Here are six ways that CGI services can be beneficial for your organization.
Why Discussing a Multimedia Solution is More Helpful to You Than Simply Asking for an Estimate
We’re often asked to provide estimates on multimedia projects without having a proper discussion about them first. Learn why this does you and your project a disservice.