CATEGORY: COMMERCIAL VIDEO
When AI Slop Is Everywhere, Human-Made Content Is the Luxury.
AI is changing content production, but human creativity still matters. Here’s how brands can use AI efficiently while protecting taste, craft, and visual strategy.
AI Isn’t Replacing Production. It’s Redefining It.
Coca-Cola's "Holidays Are Coming": What an All-AI Ad Really Says About Production
Coca-Cola’s latest “Holidays Are Coming” ad was created entirely with AI. No sets, no actors, no traditional crew. While the tools have changed, the creative process hasn’t disappeared; it’s evolved. This piece explores how Coca-Cola’s all-AI campaign reflects a broader shift in production and why, at TRG, we see AI not as a replacement for human creativity but as a powerful tool that enhances it.
What Does it Cost to Produce a Video Project?
Every video project has a different story. Find out what it takes to put together your videos and how these factors impact the cost of your project.
Plants Can Play a Critical Role in Designing and Styling Your Photo or Video Shoot
Plants frequently play a vital role in a stylist's vision to create stunning environments and bring their designs literally to life.