CATEGORY: COMMERCIAL PHOTOGRAPHY

CGI and photography both have a place in commercial production, but some projects are better suited for a digital approach. Learn when CGI makes the most sense, from launching products before physical samples exist to creating hundreds of assets, finishes and variations at scale.

Integrated production isn’t about using every tool available. It’s about understanding a brand’s goals, content needs and challenges, then building the right combination of photography, video, CGI, virtual production and post-production around the work.

We want your project to go perfectly, which is why we’ve put together this photo project checklist to help you get everything together before work begins. For us to provide an accurate estimate, we'll need some information from you.

Plants frequently play a vital role in a stylist's vision to create stunning environments and bring their designs literally to life.

Using co-op partners on your set can be a significant cost-saver for your project. As material and construction expenses continue to skyrocket, using industry partners reduces budget and can truly elevate a design.

One of the most complex projects we worked on recently was a job for Havas Group on Citibank's behalf. The client needed high-quality commercial photography and video production to showcase a series of credit cards in various lifestyle environments.