CATEGORY: PHOTOGRAPHY
Why the smartest production approach isn’t always a photoshoot.
When Should Brands Use CGI Instead of Photography?
CGI and photography both have a place in commercial production, but some projects are better suited for a digital approach. Learn when CGI makes the most sense, from launching products before physical samples exist to creating hundreds of assets, finishes and variations at scale.
How strategic production planning helps brands capture more content, more efficiently, from a single shoot.
One Shoot, 50 Assets: Why Brands Need to Think in Content Systems, Not One-Off Videos
Brands need more content than ever across websites, social media, paid ads, PDPs, and more. Learn how TRG Multimedia helps brands plan smarter shoots, capture more assets on set, and deliver platform-ready content for every channel.
What Does It Cost to Produce a Photography Project? 2024 Edition
Curious about the cost of producing a photography project in 2024? This comprehensive guide breaks down all the variables that influence pricing, including equipment, talent, location, post-production, and more. Whether you're a business looking to budget for your next campaign or a photographer planning your next big project, understanding these factors is key to making informed decisions.
5 Things You Didn't Know You Could do on a Cyc Wall
In the world of content production, having the perfect scene can sometimes make all the difference. At TRG, we take pride in our creativity and innovation, and we wanted to bring our clients a new way to work. That’s why we invested in building the largest cyc wall this side of the Mississippi.
Project Spotlight: Past History and Combined Services Help Kirby Get More Content at Efficient Cost
Kirby needed a lot of new content to launch their new ecommerce website. Learn how TRG combined our services and past work with Kirby to save them money.
The Importance of Sharing Your Budget
There are many project parameters, but the two most prominent that help to build the box in which we create solutions are budget and timeline. These two tell us what we can and can’t do effectively and efficiently by the launch date.
Commercial Photographers vs. Cinematographers: What’s the Difference?
Photographers and cinematographers capture stunning visuals, but what’s the difference between the two? Find out how each role impacts your multimedia projects.
Project Spotlight: TRG Makes Massive Halloween Project Frighteningly Simple for Lowe’s
10 days, five off-site locations, nearly 1,000 Halloween decorations. Learn how TRG streamlined a massive photography project for Lowe’s.
Animal Talent: Dog Casting Tips and Best Practices
Ready to cast a dog for your brand’s next photo or video project? Learn more about casting dogs and best practices regarding amateur and professional dogs.
What Is Post-Production for Photography and Video?
Post-production is the end of a creative journey for commercial photos and videos. Find out what it takes to turn raw assets into finished visuals.