CATEGORY: PHOTOGRAPHY

For a photographer, the world in which your subject lives is as important as the subject itself. When shooting a product for an advertiser, you must decide how to present the product, and in what type of environment. Where a product is set establishes a mood for the viewer whether on a conscious our subconscious level.

By definition, pre-production is anything that happens before the day of a shoot. And if you do it right, your shoot day should go very smoothly. Pre-production meetings are the meetings where all of your planning is accomplished. They may not be as lengthy as the Papal conclave, but there is a lot of subject matter to cover. They are an imperative part of the entire project so that you can make sure you get everything you need or want out of the images.

"Honestly, the project seemed insurmountable - we had to build and shoot 28 sets in 2 weeks. TRG had the capabilities, organization, and attention to detail to not only pull it off, but execute it perfectly.  Not only that, but we had a great time doing it. From top to bottom the whole group was amazing."

Ok, we say it all the time and by now, you're probably sick of hearing it - but this is true, we live for creating imagery of all kinds. It doesn't matter what the product is, what you're using it for, or what your overall project goals are, there is nothing that excites us more than to partner with you and work together to bring your ideas to life.

With every project we manage at TRG Reality, there are a series of steps we make sure to follow. Our project managers will walk you through these steps to guarantee the flawless results on which we pride ourselves. Having said that, no project is without its hurdles, but we will partner with you to overcome those hurdles and produce the results you’ve come to expect from our expert service. Below are the five stages of a typical project and all that we do to ensure we are exceeding your expectations and needs.  

There are many differences between CGI vs. real life photos, especially in image retouching, Here are the advantages and disadvantages of both.

When it comes to imagery, be it photography or CGI, it is always helpful when our clients understand the basics of colors. With this knowledge, we can better communicate with each other regarding the processes and final product. Having a grasp on the fundamentals of color will help empower clients and provide them with the tools they need to better communicate their ideas and suggestions. Below are 10 basic color facts to keep in mind when planning your next project. There will be a quiz after you’re done reading this, so take notes. 

As a Cleveland based company, we feel it is extremely important to be fully immersed in our community, from other local businesses, to our sports teams, and to our charitable organizations. In July, we had the great fortune of doing a shoot at one of our favorite locations – Cleveland’s own Rainey Institute, located at 1705 East 55th Street. This non-profit organization is a community center dedicated to tapping into young minds through the world of the arts.

Last week, we wrote about the oft-disputed debate between Nikon and Canon photography gear. We can’t say one is definitively better than the other, but what we can say is that producing terrific photography is about more than having the right gear. It’s about the artist holding the camera.