CATEGORY: MARKETING

Marketing doesn't always have the luxury of waiting for a finished product. See how brands can use CAD files and CGI product visualization to create photorealistic PDP, packaging and lifestyle imagery while products are still in development.

AI is fundamentally reshaping marketing, from search and content creation to customer journeys and brand discovery. As content becomes easier to create and AI plays a bigger role in how people make decisions, simply producing more isn’t enough. The brands that stand out will be the ones that pair new technology with strong ideas, original creative, human storytelling, and a clear point of view.

AI is changing content production, but human creativity still matters. Here’s how brands can use AI efficiently while protecting taste, craft, and visual strategy.

Coca-Cola’s latest “Holidays Are Coming” ad was created entirely with AI. No sets, no actors, no traditional crew. While the tools have changed, the creative process hasn’t disappeared; it’s evolved. This piece explores how Coca-Cola’s all-AI campaign reflects a broader shift in production and why, at TRG, we see AI not as a replacement for human creativity but as a powerful tool that enhances it.

Digital Media is quickly becoming some of our studio's favorite projects. Recently we created a super cool reel to showcase our recent Digital Media projects that we'd love for you to see.

A few weeks back we had one of those great days that reminded us of our childhoods. You know, the one where you get all dressed up, leave your desk, wait in line with your friends, step in front of the camera, smile, and hope you look alright. That's right - it was PICTURE DAY!