CATEGORY: TIMELINE
More capabilities are only valuable when you know how to use them together.
Integrated Production: Building the Right Workflow Around the Work
Integrated production isn’t about using every tool available. It’s about understanding a brand’s goals, content needs and challenges, then building the right combination of photography, video, CGI, virtual production and post-production around the work.
How Casper Kelly brought a giant monster unicorn, a ’90s kids’ show, and a wonderfully weird world to life in Northeast Ohio.
Why Casper Kelly Decided to Film 'Buddy' in Cleveland
Nearly two years before Buddy hit theaters, Casper Kelly brought his wonderfully weird vision to Cleveland. From nostalgic ’90s-inspired sets to psychedelic virtual environments, see why Northeast Ohio, TRG, and its original filmmaking arm, Substance, became a natural home for bringing Buddy to life.
More Control. Fewer Logistics. Smarter Production.
How Virtual Production Can Make Commercial Shoots More Efficient
See how virtual production can help streamline commercial shoots by reducing location changes, bringing creative decisions forward, and making it easier to capture more content within a single production.