NEWS
How strategic production planning helps brands capture more content, more efficiently, from a single shoot.
One Shoot, 50 Assets: Why Brands Need to Think in Content Systems, Not One-Off Videos
Brands need more content than ever across websites, social media, paid ads, PDPs, and more. Learn how TRG Multimedia helps brands plan smarter shoots, capture more assets on set, and deliver platform-ready content for every channel.
When AI Slop Is Everywhere, Human-Made Content Is the Luxury
AI is changing content production, but human creativity still matters. Here’s how brands can use AI efficiently while protecting taste, craft, and visual strategy.
AI Isn’t Replacing Production. It’s Redefining It.
Coca-Cola's "Holidays Are Coming": What an All-AI Ad Really Says About Production
Coca-Cola’s latest “Holidays Are Coming” ad was created entirely with AI. No sets, no actors, no traditional crew. While the tools have changed, the creative process hasn’t disappeared; it’s evolved. This piece explores how Coca-Cola’s all-AI campaign reflects a broader shift in production and why, at TRG, we see AI not as a replacement for human creativity but as a powerful tool that enhances it.
Meet Gwendolyn First, TRG’s Set Designer Who Makes the Vision Real
From dream boards to daily site visits, Gwendolyn First breaks down what it really takes to design a set that works. In this Q&A, she shares her process, how she balances creativity with constraints, and why every detail matters.
Pivoting with Purpose: Helping Brands Navigate Tariffs, Tight Budgets & Uncertainty
See how brands are pivoting in response to tariffs and budget cuts, and how TRG helps them adapt through smart creative, modular content, and strategy.