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The Right Setting for Your Multimedia Project: In-Studio vs. On-Location

In the ever-evolving world of content creation, the choice of shooting location plays a critical role in achieving the desired outcome for your project. At TRG, we strive to provide clients with the finest multimedia solutions, drawing from our extensive experience in the field. We've found that the key to success often lies in choosing the right setting for your project. Whether you’re shooting in our 160,000 sq. ft studio or venturing on-location, making the right decision can greatly impact the outcome or your budget. Let's explore the best practices for shooting in-studio versus on-location, keeping in mind the unique needs and circumstances of each project.


When it comes to projects involving residential interior spaces, the choice between on-location and in-studio shooting depends on the specific project requirements.

On-Location: If you're aiming for authenticity and realism, or if budget constraints make building a set in-studio impractical, on-location may be the best fit for you. On-location shoots allow you to capture the natural environment and its unique features.

In-Studio: On the other hand, in-studio shoots offer more control, efficiency, and versatility. From the light flooding into the space to the view outside of the “window,” a set offers more control over the storytelling. For spaces like bedrooms or tight closets, in-studio shoots provide unmatched flexibility (you typically can't remove a wall on location) and the ability to capture your vision without limitations.


For projects demanding the showcasing of your own facility or interviewing individuals in their natural surroundings, you have options to consider.

On-Location: When your project demands showcasing your own facility or interviewing individuals in their natural surroundings, on-location shoots shine. We recognize the importance of showcasing the authentic environment, and this authenticity is best captured in the real world.

In-Studio: That being said, if you’re concerned about external distractions, our team can build a set that’s more controlled. Let’s say, for example, you want to shoot promotional photos for a hospital, and your shoot requires realistic images of a team working in the emergency room. While shooting on location would certainly present the space most realistically, there would likely be many times production may need to stop to take care of real patients or emergencies.  Shooting in-studio eliminates any additional aspects that may interrupt or prolong the shoots and gives us the ultimate control over our shoot day timelines.


In the case of product-focused projects, the choice between on-location and in-studio shooting depends on the nature of the product and your goals.

In-Studio: Consider products like indoor flooring that necessitate meticulous preparation. In these cases, in-studio shoots prove to be the superior choice, offering a controlled, efficient, and cost-effective environment that requires no extensive on-location preparations.

On-Location: In the event that this flooring is featured in a unique space that you’d like to showcase, however, on-location may be the best choice. Picture this: your flooring is featured inside of a ballroom with a piano and a grand chandelier. In this case, because preparation is minimal and your goal is to show off the space, we’d recommend shooting on-location rather than having our team replicate the space. Additionally, if your project demands wide shots or aims to showcase the scale of a large retail or corporate space, like a shopping center or supermarket, then on-location shoots are the way to go. Such settings can't be efficiently  replicated in the studio, and the real-world location adds authenticity and grandeur to the project.

In conclusion, your choice between in-studio and on-location shooting should align closely with your project's specific requirements and goals. Understanding the strengths of each option empowers you to make informed decisions. It's also important to note that our experienced team of multimedia experts is ready to assist you throughout your project journey. We understand that sometimes a hybrid approach, combining in-studio and on-location elements, may be the best choice. You don't have to choose just one—our team will guide you at every step to ensure you make the best decision for your multimedia project. We're here to help you transform your vision into a remarkable reality. TRG Multimedia is dedicated to delivering excellence, no matter the setting.

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