Across industries, brands are facing tough choices. With rising tariffs and supply chain challenges, it’s not just about tightening belts—it’s about protecting jobs, prioritizing resources, and staying resilient in a rapidly shifting economy.
At TRG, we’re seeing firsthand how these pressures are impacting marketing. Planned product launches are getting postponed or canceled. Materials are harder to source. Budgets are under scrutiny.
But even in the face of these challenges, one thing remains true: marketing still matters. And in many cases, budgets still need to be spent—wisely, creatively, and with long-term value in mind.
When Every Dollar Counts, Strategy Is Everything
Many teams are working under “use it or lose it” constraints. But that doesn’t mean rushing to spend - it means finding new ways to invest in the brand, support internal teams, and stay visible in the market, even when launches are on hold.
We’re helping clients shift gears without losing momentum. Here’s how:
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- Reintroducing Legacy Products with a Fresh Lens
When new product rollouts are delayed, attention naturally turns to the tried-and-true. Legacy SKUs may not be new, but with the right refresh, they can feel new again.
We’re helping brands update visual campaigns, elevate content, and tell a more relevant story around existing products. Sometimes all it takes is a new look or a new angle to spark renewed shelf interest and remind customers why they loved a product in the first place.
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- Investing in Brand Storytelling Over Product Pushes
In uncertain times, brand trust becomes a major differentiator.
We’re working with clients to build out brand-first campaigns that focus on identity, purpose, and long-term value. From evergreen creative platforms to modular systems that flex across teams and channels, these campaigns help brands stay connected to their audience, even without new product news.
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- Building Modular Content Systems That Stretch Further
With timelines shifting and resources stretched, modularity isn’t just helpful—it’s essential.
We’re helping brands create flexible content kits: a core library of photography, video, motion graphics, and messaging that can be adapted to fit different formats and campaigns. These systems reduce production pressure, speed up content creation, and give internal teams more room to move.
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- Strengthening Internal Sales & Training Tools
When customer-facing campaigns slow down, many brands are turning inward—focusing on tools that support their teams, reps, and partners.
We’re creating custom training videos, digital catalogs, and sales enablement content that helps brands stay aligned, informed, and ready to move fast when the moment is right. These internal assets often get overlooked, but they’re just as important for long-term success.
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- Elevating eComm & DTC Channels
With in-store momentum slowed by tariffs and supply chain delays, brands are refocusing on their digital storefronts.
We’re helping improve product detail pages, reshoot outdated assets, and level up the UX with visuals that convert. Whether it’s for DTC or retail partner platforms, better content now means stronger performance when traffic picks up.
We Get It Because We’re in It, Too
Like the clients we serve, we know what it’s like to navigate uncertainty while trying to stay creative and forward-thinking. That’s why we bring not just executional power, but empathy, flexibility, and partnership to every project.
The Bottom Line
This moment is hard. But it’s also a chance to step back, get smart, and make strategic choices that pay off now and later.
We’re helping brands find momentum in the pause, by refreshing the familiar, strengthening what’s already working, and setting up smarter systems for what’s next.
Let’s find the opportunity in the challenge together.
