In the recent past, we’ve covered the steps that it takes in order to ensure we have a successful location shoot, we’ve outlined in detail just what goes into managing a project, and we’ve defined who you will see working on set during your photography or video shoot. But what we have yet to touch upon is the pre-PRE step of what our clients can prepare to help initially plan out all of the magic that will take place once the project gets under way. Here are the 7 things you can prepare to make sure your vision comes to life!
1. Script
Having a drafted script allows for our crew to effectively plan out and follow the direction that will go into your video, making sure we capture all of the details. Additionally, a script will allow any of the acting talent, voice over talent, on-screen speaking talent, and/or written text to be practiced, edited, revised, and perfected before it goes to the final production stages. If you need assistance in writing your script, we work regularly with several fantastic writers, and could make a recommendation based off of what you’re looking for.
2. Storyboard
A storyboard will provide the necessary direction of what we will be shooting, save time, and help us to stay on schedule. It helps us make sure we are fully capturing your vision since it’s right in front of us throughout the entire production. The storyboard also serves as a guide for the editor.
3. Style Direction/Vision
When you have an idea of the style you’d like to see in your shoot, this gives us a feel for what your likes are for creating the piece. After we discuss the direction you want to head in for the styling, we then know we are not creating something in the opposite direction of what you want. It’s a win-win!
4. Reference Videos/Photos
In addition to #3, bringing in reference photos or videos is a great way to provide us with the vision to what you want out of your project shoot. These photos can also be added to the storyboard to help guide us visually through the concept. We will look at all of the reference you bring in, and after discussing your vision, we will have a much clearer idea of how to execute the project and give you exactly what you want.
5. Timelines
Having an idea of when you would like the final product allows us to back out our pre-production, shooting schedule, and post-production based on that final deliverable date. If we know ahead of time what you’re looking for, and we know that it is achievable in that timeframe, that gives us a benchmark to stay within for the shoot.
6. Type of Shoot
Are you looking to shoot a television commercial, a tradeshow loop, an instructional video, a product features page on your website, etc.? Once we know what type of shoot we are executing, we can make all of the necessary adjustments/recommendations to ensure the best possible outcome.
7. Usage
The final products we produce for you during a shoot can be used in a multitude of ways, but it is helpful up front just how you plan to use them. This can greatly affect both the pre and post-production process, so it is important to not only know the type of shoot, but also how and where you plan to show the final product. It’s a trickle down affect that can impact talent rates, budgeting, timeline, and much more.
At TRG, we will do everything in our power to produce the best quality photography and video for your personal and professional needs, and that begins with your vision. From the pre-planning, to the planning, to the shooting, to the post-production, we will be with you every step of the way.
