CATEGORY: COMMERCIAL VIDEO
AI Isn’t Replacing Production. It’s Redefining It.
Coca-Cola's "Holidays Are Coming": What an All-AI Ad Really Says About Production
Coca-Cola’s latest “Holidays Are Coming” ad was created entirely with AI. No sets, no actors, no traditional crew. While the tools have changed, the creative process hasn’t disappeared; it’s evolved. This piece explores how Coca-Cola’s all-AI campaign reflects a broader shift in production and why, at TRG, we see AI not as a replacement for human creativity but as a powerful tool that enhances it.
What Does it Cost to Produce a Video Project?
Every video project has a different story. Find out what it takes to put together your videos and how these factors impact the cost of your project.
Plants Can Play a Critical Role in Designing and Styling Your Photo or Video Shoot
Plants frequently play a vital role in a stylist's vision to create stunning environments and bring their designs literally to life.