CATEGORY: MARKETING
AI Isn’t Replacing Production. It’s Redefining It.
Coca-Cola's "Holidays Are Coming": What an All-AI Ad Really Says About Production
Coca-Cola’s latest “Holidays Are Coming” ad was created entirely with AI. No sets, no actors, no traditional crew. While the tools have changed, the creative process hasn’t disappeared; it’s evolved. This piece explores how Coca-Cola’s all-AI campaign reflects a broader shift in production and why, at TRG, we see AI not as a replacement for human creativity but as a powerful tool that enhances it.
Digital Media Reel
Digital Media is quickly becoming some of our studio's favorite projects. Recently we created a super cool reel to showcase our recent Digital Media projects that we'd love for you to see.
TRG Photography Project Spotlight
A few weeks back we had one of those great days that reminded us of our childhoods. You know, the one where you get all dressed up, leave your desk, wait in line with your friends, step in front of the camera, smile, and hope you look alright. That's right - it was PICTURE DAY!