What is Digital Media?
If you look at our website you will notice that TRG's specialties are Photography, CGI, Retouching, Video, and Digital Media. Digital Media, as defined by us here at TRG, is simply the types of imagery that we provide clients that don't fit into the other categories. They might be photography, CGI, and video, but they also are NOT photography, CGI, or video. They are types of media made to engage people on social media that traditional photos can't at a size and cost much less than a full blown video production. Make sense? No?
Okay, how about I explain a few of the cool types of Digital Media we are working on to help me describe this a little better:
Have you ever seen a video of the clouds or sun shooting across the sky quickly? That was most likely a time lapse. There a few ways to do this but essentially a camera is set up on a tripod and takes a picture after a specific amount of time has passed. It then repeats this process over and over and over. Eventually you take all the images and play them back much faster than they were originally captured and voilà - super fast forward!
Cinemagraphs are images or videos in which a minor or repeated movement occurs while everything else in the scene remains still. This gives you a cool way to attract attention on social media feeds and feature a specific person or product in the cinemagraph.
An animated GIF is a type of computer file that can simulate animation or the look of a video by taking many frames and playing them one after the other - often looping infinitely - while keeping the file size much smaller than a traditional video file. Any file that shows movement can either be a video file or an animated GIF.
A video technique where time appears to freeze in a scene while the camera still moves around looking at the objects and subjects of the scene while frozen. These projects can be difficult to execute thanks to a combination of video and CGI, but they can be extremely interesting to the viewer and lead to higher engagement.
360 Degree Videos
With the resurgence of 3D VR Headsets such as the Oculus Rift, the use of 360 degree videos have exploded recently. These are often shot with a specialized 360 rig and multiple cameras that capture every angle. Each image is then stitched together in a single post. Popular video platforms such as Facebook and YouTube now allow you to upload 360 degree videos that allow you to "look" around by dragging your mouse around or view through a VR headset to get the full effect.
This is an animation technique whereby an image is taken, something is moved slightly (either the subject or camera) and then another image is taken - creating the illusion of movement when all the images are played together in a sequence.