CATEGORY: TELEVISION
AI Isn’t Replacing Production. It’s Redefining It.
Coca-Cola's "Holidays Are Coming": What an All-AI Ad Really Says About Production
Coca-Cola’s latest “Holidays Are Coming” ad was created entirely with AI. No sets, no actors, no traditional crew. While the tools have changed, the creative process hasn’t disappeared; it’s evolved. This piece explores how Coca-Cola’s all-AI campaign reflects a broader shift in production and why, at TRG, we see AI not as a replacement for human creativity but as a powerful tool that enhances it.
Why Discussing a Multimedia Solution is More Helpful to You Than Simply Asking for an Estimate
We’re often asked to provide estimates on multimedia projects without having a proper discussion about them first. Learn why this does you and your project a disservice.