CATEGORY: VIDEO PRODUCTION
How Casper Kelly brought a giant monster unicorn, a ’90s kids’ show, and a wonderfully weird world to life in Northeast Ohio.
Why Casper Kelly Decided to Film 'Buddy' in Cleveland
Nearly two years before Buddy hit theaters, Casper Kelly brought his wonderfully weird vision to Cleveland. From nostalgic ’90s-inspired sets to psychedelic virtual environments, see why Northeast Ohio, TRG, and its original filmmaking arm, Substance, became a natural home for bringing Buddy to life.
More Control. Fewer Logistics. Smarter Production.
How Virtual Production Can Make Commercial Shoots More Efficient
See how virtual production can help streamline commercial shoots by reducing location changes, bringing creative decisions forward, and making it easier to capture more content within a single production.
WORTH READING: How Play Fuels Creativity and Innovation at Work
Somewhere along the way, we’ve convinced ourselves that creativity only happens when we sit still, focus harder, and get serious. But I’ve found the opposite is often true.
Explore how Cleveland's growing film industry, experienced crews, and production infrastructure are making the Midwest a destination for original filmmaking.
Why Cleveland Is the Next Great Hub for Original Film Production
Cleveland has always had storytellers. Now it has the infrastructure, talent, and momentum to make original films happen here. Here's why more filmmakers are looking to the Midwest.
How strategic production planning helps brands capture more content, more efficiently, from a single shoot.
One Shoot, 50 Assets: Why Brands Need to Think in Content Systems, Not One-Off Videos
Brands need more content than ever across websites, social media, paid ads, PDPs, and more. Learn how TRG Multimedia helps brands plan smarter shoots, capture more assets on set, and deliver platform-ready content for every channel.
AI Isn’t Replacing Production. It’s Redefining It.
Coca-Cola's "Holidays Are Coming": What an All-AI Ad Really Says About Production
Coca-Cola’s latest “Holidays Are Coming” ad was created entirely with AI. No sets, no actors, no traditional crew. While the tools have changed, the creative process hasn’t disappeared; it’s evolved. This piece explores how Coca-Cola’s all-AI campaign reflects a broader shift in production and why, at TRG, we see AI not as a replacement for human creativity but as a powerful tool that enhances it.
Project Spotlight: Past History and Combined Services Help Kirby Get More Content at Efficient Cost
Kirby needed a lot of new content to launch their new ecommerce website. Learn how TRG combined our services and past work with Kirby to save them money.