CATEGORY: VIDEO PRODUCTION

Coca-Cola’s latest “Holidays Are Coming” ad was created entirely with AI. No sets, no actors, no traditional crew. While the tools have changed, the creative process hasn’t disappeared; it’s evolved. This piece explores how Coca-Cola’s all-AI campaign reflects a broader shift in production and why, at TRG, we see AI not as a replacement for human creativity but as a powerful tool that enhances it.

Kirby needed a lot of new content to launch their new ecommerce website. Learn how TRG combined our services and past work with Kirby to save them money.

Photographers and cinematographers capture stunning visuals, but what’s the difference between the two? Find out how each role impacts your multimedia projects.

Post-production is the end of a creative journey for commercial photos and videos. Find out what it takes to turn raw assets into finished visuals.

Like most things in life, there is a bit of science behind good design. The art directors and set stylists at TRG apply fundamental rules of composition to every project. Following these principles with a keen artistic eye ensures that an image will be visually pleasing.

Plants frequently play a vital role in a stylist's vision to create stunning environments and bring their designs literally to life.

The bigger the project, the more chances there are that something can go awry. Large-scale photography and video productions are complicated projects that require a lot of organization, communication, and delegation to ensure success.

Fortunately, TRG Multimedia has been around the block a few times. We’re no strangers to massive multimedia productions, so we know just how much it takes to oversee and complete everything from start to finish. Let’s break down what an ideal large-scale photo or video production looks like and what types of processes we put in place to make massive projects run as smoothly as possible.

Using co-op partners on your set can be a significant cost-saver for your project. As material and construction expenses continue to skyrocket, using industry partners reduces budget and can truly elevate a design.

One of the most complex projects we worked on recently was a job for Havas Group on Citibank's behalf. The client needed high-quality commercial photography and video production to showcase a series of credit cards in various lifestyle environments.

Talent fees can make up a considerable part of your project’s budget. Find out how your business can get the most value out of your talent costs.